Barefoot Concrete is excited to announce that we are growing and expanding – now in Sydney!

Although we are based on the Gold Coast we have someone local who has about 30 years of experience and is competent in concreting and concrete coating solutions. We also reach other areas through our excellent range of products you can buy online. We have an excellent reputation in South East Queensland for our quality of work and how we work with our customers. We have a commitment to excellence, and to producing results! This means we care about our customers and the results we produce. Browse our gallery, and read our reviews, it tells a story – we are good at what we do!

So if you are looking for new concrete, whether it be plain grey or greater, or a decorative concrete coating, or just simply cleaning and sealing concrete, please contact us, we may be able to help you!

The principles of business are simple, and they haven’t changed, not with all the technology, social media and/or marketing smarts you can think up, because people buy from people that they trust. So we work hard at our reputation, at building people’s trust! You can spend heaps of money on marketing but if people don’t trust your brand, then you are not going to be able to sell your products or services. Let’s get the perspective from the experts in human behaviour, according to psychologists, people judge you based on two criteria: Can I trust this person? Can I respect this person? Trust and respect are both part of two dimensions that are needed in every customer engagement, which is warmth and competence and ideally, we should be perceived as having both.

Surprisingly, competence is not the most important factor, as is often perceived. If we look at this principle from the perspective of survival, we ask ourselves “is this person going to harm or help me? Are they benevolent or malevolent in their intent?” When it comes to committing your hard-earned dollar, you want to be able to entrust that person or company to produce the expected result.

When we engage with people, whether it be socially or in business, we need to understand there are basically three “intents” we all need to be aware of, and these “intents” are either benevolent or malevolent. People come with one of three intents, firstly, “I am here to get,” secondly, “I will give in order to get,” and thirdly, “I am here to give.” The first two are where most people operate from, it is selfish and malevolent, as all they want to achieve is, “what’s in it for me?” Most people and businesses operate this way, as long as they get their way at the expense of others, which is basically malevolent intent, as it’s always firstly about yourself (selfish and self-centred). We live in an “its all about me” world, and what we want rather than what the other person wants. Selfish intent is always malevolent and is usually detected by manipulation and control. This is where the customer’s trust alarm goes off, they know it’s not about them but about you!

We know this, warmth or trustworthiness is the most important factor in how people evaluate you and your company. It’s such a simple principle yet most people get it wrong as they can’t get over themselves. Barefoot Concrete does not operate on the basis of need, we are not driven by a malevolent intent, we genuinely care about our customers, their needs, and the outcomes they desire and we do our very best to achieve this – and you know what – the money follows! The five-star reviews follow! and ultimately good outcomes follow!

I don’t want to overplay trust at the expense of competence. Obviously, if we are going to be a good company, we have to be very good at what we do, we are, after all. professionals. But here is the simple truth, while competence is highly valued it is only evaluated after trust is established. Focusing too much on marketing and sales and displaying your strength or competencies may backfire. This happens when a professional or company focuses on competence at the expense of trust.

It doesn’t matter how much you market or how great your product or services are, you cannot influence someone who doesn’t trust you. They may be suspicious of manipulation and malevolence based on their own fears and judgements. Therefore, a warm trustworthy person who is also competent elicits admiration, but only after you have established trust can your competence become a true benefit rather than a threat.

I will give one example of this, recently we quoted a customer for a decorative concrete resurfacing solution. They had a big property, nearly 300m2 and our quote came to about $20,000. The client also got two other quotes from two other sources, one was $13,000 and the other was $15,000. We were $5,000 more expensive! However, the customer wanted us to do the work and asked us if we would consider doing the job for $17,000. So I spoke to my team and said that I really wanted to help them, and they agreed, so we said WWE would do the job for $17,000 and we were given the work. This happens all the time! We are never the cheapest, but that’s not what people are looking for, they are looking for someone they can trust who is also competent.

The reason I say this is that when we expand into new territory, in this instance being Sydney, it’s because I have firstly found someone I can trust who is also competent in the area and who I can work with to build our brand and reputation and who will consistently deliver a great outcome and exceptional service.

Therefore, when we announce that we can provide our services in Sydney, it’s because we have a relationship with a trusted representative who will go above and beyond to deliver a meaningful experience to our customers. This business relationship has been growing and developing for the past five years and has been built on a solid foundation of five years and business back and forth. As a result, we have the confidence to put our brand and reputation into a safe pair of hands in Sydney who will go about business responsibly and produce the kind of results we are getting here on the Gold Coast.

The services we offer in Sydney are:

• Concreting
• Concrete resurfacing
• Concrete cleaning and sealing
• Epoxy flooring
• Concrete grinding

We are also offering our range of products:

• Concrete polymers
• Waterbased sealers
• Densifiers
• Concrete curing and finishing aids
• Pretaped masking film
• Specialised tapes for the concreting and resurfacing industry
• Concrete cutting and grinding additives

If you are in Sydney and looking for a trusted professional then we are here to help, just call us or fill out the contact us form and we will be in touch to discuss your specific requirements.